When Rox approaches a problem, she has the unique ability to ask incisive questions about our users' experience and needs, and she always takes the time to make sure her understanding is well-founded before moving to proposing a solution.
For us as an organization that focuses on helping marginalized communities, this is especially important.
Simply relying on "industry standard" approaches won't work when the "industry" has historically not spent much time thinking about equity.
Centering empathy in our design approach, as Rox naturally does so well, is essential.