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Roxanne is a self-taught, multi-disciplinary Designer and Tech Educator on a mission to build technology that is beautiful and poetic, delightful, loving, and kind. Her work has won awards and been featured in Fast Company.
She co-founded Comforts of Home, with a vision to design thoughtful goods for the home, inspired by the cultural intersections of her Philippine diaspora, living in New York, and all that's shaped her in between.
She also likes to write poetry and make art with code, and design adventures around the world.
The Future of Smart Ride Tracking
I led Product Design, Information Architecture, and Interactive Prototyping and contributed to Product and Content Strategy, User Research, and Visual Design for a native mobile ride app that pairs with a forthcoming sensor-enabled suspension system on mountain bikes, so riders can track ride data to optimize their performance.
The client is an industry leader in designing, engineering, and manufacturing high-quality, premium suspension systems for all-terrain vehicles.
The CTO socialized this app prototype to reach leadership alignment on continued investment in software and embedded hardware integration to achieve strategic business goals.
The client is an industry leader in designing, engineering, and manufacturing high-quality, premium suspension systems for all-terrain vehicles.
The CTO socialized this app prototype to reach leadership alignment on continued investment in software and embedded hardware integration to achieve strategic business goals.
Designing for Equity in Small Business Ownership
I’ve led several projects with Start Small Think Big, a nation-wide nonprofit with a mission to fight systems of oppression and structural racism, and advance equity in small business (SMB) ownership by providing pro bono Financial, Legal, and Marketing services to small businesses from historically excluded communities.
Work includes but is not limited to:
Leading on-going User Research and Design for Equity and Accessibility that considers the unique needs and challenges of SMB owners with limited resources, from communities of color, with low tech literacy, and/or ESL backgrounds.
Leading Design Ops and cross-functional workflow improvements, Training junior non-technical staff to support design system improvements, designing feature improvements that support OKRs.
Get in touch for full case studies 💌
Work includes but is not limited to:
Leading on-going User Research and Design for Equity and Accessibility that considers the unique needs and challenges of SMB owners with limited resources, from communities of color, with low tech literacy, and/or ESL backgrounds.
Leading Design Ops and cross-functional workflow improvements, Training junior non-technical staff to support design system improvements, designing feature improvements that support OKRs.
Get in touch for full case studies 💌
A Brand for Independent Creators
I co-led the Creative Direction and execution of a refreshed Brand Identity to unify the experience across web, sales, and marketing for Bright, an early-stage startup where people can have real, live video conversations with expert creators that help them level up their life.
Get in touch for full case study 💌
Get in touch for full case study 💌
NFT Marketplace for Artists and Fans New to Crypto
As Founding Product Designer, I launched the MVP of Truesy on the Tezos blockchain in <1 month, which made it super easy for people to support their favorite artists and by their first NFT.
I led founders and key stakeholders through a series of user-centered design workshops that influenced the company’s pivot towards a new Product Vision, strategy, and emergent offerings.
I conducted design-led spikes to determine feasibility of new features like on/off-chain auctions.
Get in touch for full case study 💌
I led founders and key stakeholders through a series of user-centered design workshops that influenced the company’s pivot towards a new Product Vision, strategy, and emergent offerings.
I conducted design-led spikes to determine feasibility of new features like on/off-chain auctions.
Get in touch for full case study 💌
Vision and Web Strategy for Financial Services Fortune 500
The client is the largest mutual life insurance company in the country.
I led the UX/UI, Interaction, Content Strategy and Design, and contributed to Visual Design of the web strategy project that focused on potential customers' product research and discovery experience.
The CMO socialized our North Star Vision and Web Strategy work with their leadership team, and received the green light and funding to evolve the website, resulting in our agency winning a 8-figure multi-year contract (largest in agency history) to execute the website redesign.
Get in touch for full case study 💌
I led the UX/UI, Interaction, Content Strategy and Design, and contributed to Visual Design of the web strategy project that focused on potential customers' product research and discovery experience.
The CMO socialized our North Star Vision and Web Strategy work with their leadership team, and received the green light and funding to evolve the website, resulting in our agency winning a 8-figure multi-year contract (largest in agency history) to execute the website redesign.
Get in touch for full case study 💌
A Credit Card That Feels and Text Therapy With My Money
I prototyped speculative future concepts that applied ML/AI to personal finance tools for developing emotional intelligence and published an editorial on UX Planet in 2020, ahead of ChatGPT now making these concepts possible to build.
Reading Romance Fiction, Starring Women of Color
Five-Four Ventures is a venture incubation firm spun off by Lorne Michael's Company, known for SNL, Late Night With Jimmy Fallon, and 30 Rock.
I incubated the MVP and Brand Identity of a romance chat fiction iOS app, written for and by women of color, who have been historically excluded from this genre of fiction, especially as leading characters.
I incubated the MVP and Brand Identity of a romance chat fiction iOS app, written for and by women of color, who have been historically excluded from this genre of fiction, especially as leading characters.
Wearable Device for Managing Personal Data Privacy
I worked on a speculative future concept that imagined the future of personal data privacy.
Our team's concept, Me.ring, is a wearable device that allows a user to quickly declare their willingness to share their digital presence and personal information within specific locations, and subsequently signal acceptance of relevant transactions.
The concept was a Gold winner of the MUSE Design Award for Conceptual Design - Wearable and was published in Fast Company.
Our team's concept, Me.ring, is a wearable device that allows a user to quickly declare their willingness to share their digital presence and personal information within specific locations, and subsequently signal acceptance of relevant transactions.
The concept was a Gold winner of the MUSE Design Award for Conceptual Design - Wearable and was published in Fast Company.
Designing for Senior Mobility
I led the UX/UI, and Interaction Design of an inclusive and accessible responsive web ride management platform for ITNAmerica, a nation-wide nonprofit that promotes lifelong mobility for seniors through sustainable, community-based transportation.
Get in touch for full case study 💌
Get in touch for full case study 💌
Web3 Economic Tool for Creators
I led the Rapid Prototyping, Product Design, and Visual Identity of a dApp that lets your airdrop multiple NFTs to many, all at once, for the ETHGlobal Hackathon.
Our team won the Creator Comfort Prize out of 2,000 applicants for the best project that helps creators and artists of all kinds learn the ropes of NFTs, Web3, IFPS, and more.
Our team won the Creator Comfort Prize out of 2,000 applicants for the best project that helps creators and artists of all kinds learn the ropes of NFTs, Web3, IFPS, and more.
Enterprise Offering for Live and On-Demand Video-based Learning
Workshop on Crypto Wallet Design
I taught a one hour hands-on workshop on crypto wallet design for Future Proof Collective (formerly Bloom), an online blockchain and web3 developer program designed for and by women and genderqueer individuals.
Data Visualization for Biotech Company Internal Tooling
The client is a leading global biotech company that manufactures remedies for serious and rare diseases.
I evolved the Brand Identity and designed accessible data visualizations of data gathered from plasma donation centers for improving center operations.
Get in touch for full case study 💌
I evolved the Brand Identity and designed accessible data visualizations of data gathered from plasma donation centers for improving center operations.
Get in touch for full case study 💌
Onboarding for All-in-One Live Video Conversation Platform
I led the redesign of how creators onboarded onto Bright, an early-stage startup that lets expert creators ticket, manage, and host live video sessions with their audiences, all in one platform.
The new onboarding improved the previously disjointed experience that relied on 3rd-party platforms, and reduced the time and effort to onboard.
Get in touch for full case study 💌
The new onboarding improved the previously disjointed experience that relied on 3rd-party platforms, and reduced the time and effort to onboard.
Get in touch for full case study 💌
When Rox approaches a problem, she has the unique ability to ask incisive questions about our users' experience and needs, and she always takes the time to make sure her understanding is well-founded before moving to proposing a solution.
For us as an organization that focuses on helping marginalized communities, this is especially important.
Simply relying on "industry standard" approaches won't work when the "industry" has historically not spent much time thinking about equity.
Centering empathy in our design approach, as Rox naturally does so well, is essential.
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